LinkedIn Profile Tips

11 tips to improve your LinkedIn profile

Balazs Refi

August 23, 2021

A strong LinkedIn profile is easy to set up. We’ve put together some of the most important tips to help you make a high-quality LinkedIn profile.


Here are a few tips on how to create your LinkedIn account easier. If you don’t have a LinkedIn page yet, the first thing to do is to join and create a LinkedIn profile.

Joining LinkedIn 

You can join LinkedIn, on LinkedIn’s official website ( It’s important that you sign up to LinkedIn as a person and not a company as only a person can have a LinkedIn profile and companies have company profiles. Don’t mix them up because some users might ask for you to be removed.

Sign in to LinkedIn

You can sign in with the data you used when registered. LinkedIn has all the convenience features that are used in the online world: forgotten password, remember password etc.

If you are done with this and enter the page you can start configuring your profile. Let’s see how to do that!

Tips for LinkedIn profile - Bluebird

11 LinkedIn Profile Tips

Tip 1: Choosing a Profile Picture

Choose a profile picture on which you look like you do in real life. The picture should be high definition, at least 400x400 pixels.

Be alone on your photo, it’s your LinkedIn profile, not a team photo!


  • Direct eye contact
  • Glasses (only if you really wear them of course)
  • Smile
  • Professional outfit
  • Normal lighting


  • Sunglasses
  • Hiding your eyes (hair, camera, etc.)
  • The lack of a smile
  • Full body picture from far away
  • Only partially showing your face (too much zoom)
  • Dark toned photo
  • Too much contrast on the photo
  • Using a filter

Example: Daniel Burrus

A simple profile picture, a much more complex background image showing the address of the website and his main roles. It conveys a feeling, an atmosphere.

LinkedIn profile - Daniel Burrus - Bluebird blog

Tip 2: Choosing a Background Image

A good LinkedIn profile needs an adequate background image. The format of the picture should be JPG, PNG or GIF, the definition should be 1584x386 pixels.

Don’t leave it blank! Use a picture that conveys the atmosphere of who you are, what you do instead. You can have a background that conveys impulsive, reliable, predictable feelings. Your office, company image and service can appear (presented as an experience).

Example: Gary Vaynerchuk

The picture completely reflects his personality (like it or not), but according to his videos, he is exactly like this. Similarly, his background photo is just like him: straight to the point, no soft sell, simple communication.

Gary Vaynerchuk LinkedIn profile - Bluebird blog

Example: Bill Gates

The picture is also like him. He shows his gentle side, and in the background appears versatility. Again: Like it or not, but it is authentic.

Bill Gates LinkedIn profil - Bluebird blog

Tip 3: The Headline

Among all the alphanumeric data the headline of a LinkedIn profile is the most seen.

This field might not only be about your fields of expertise, but also about what you offer, what skills you have, what your specialities are. Use strategic keywords in this field.

It is worth describing yourself in at least 120 characters. Think about it, you will appear in the search results of the words that can be found in your headline.

Tip 4: Summary

The summary (about) should be about you and not about your workplace. Make it personal. Make it about you, not only about your skills! Try to describe yourself in your own words!

We assembled a few summary samples. Click on the text to enlarge them!

Software developer I.

LinkedIn profile summary - Bluebird

Software developer II.

LinkedIn profile summary - Bluebird

Recruiter I.

LinkedIn profile summary - Bluebird

Tip 5: Professional Experience

Upload at least your last 3 workplaces! If you had less than that, but more job titles, then name them one by one! It is advised to fill in the mission field as that is where you can explain what your exact tasks were in a given position.

Tip 6: Studies

 Include your highest qualifications only. LinkedIn will help you with choosing the school. If you have several degrees, list them all in reverse chronological order!

When choosing a school, your LinkedIn profile will be automatically added to your school’s LinkedIn group.

Tip 7: Your Network

There is no strong LinkedIn profile, without a large enough network.

Growing your network can be especially important for you if you are in sales, recruitment, advisory, coaching (or anything similar), as well as if you would like to share your content with many people.

There are many thoughts about who to invite on LinkedIn. Many people say that they only invite those whom they know personally. Many others invite everyone who works in a given field, or who might find interesting the information that they will share.

One thing is sure: Without a network, you are more difficult to reach, and it is more difficult for you to reach others too.

You can learn more about building your network HERE.

Building a powerful network on LinkedIn takes several years, but if you start with 300 relations, you can reach 25-30.000 LinkedIn relations in a year.

Tip 8: Adding Your Skills

The skills (skills & endorsements) part gives you the possibility to define your skills, knowledge, aptitudes. Later, mostly the ones you choose will be the ones your contacts will endorse and confirm.

Show your strengths and your skills that people are looking for (and which you are good at). Give feedback on other people’s skills (endorsement), but only for those who really have that skill.

Every now and then you can receive endorsements from people who you don’t know personally just because they want you to endorse their primary skills too.

You can find the most popular skills classed by area (business, management, IT, etc.) HERE.

Tip 9: Recommendations

You can give and receive recommendations on LinkedIn. The strongest Linkedin profiles are the ones that have recommendations.

You can ask for a recommendation from your previous bosses, customers, or colleagues.

Learn more about recommendations HERE.

Tip 10: Open to Work

If you are looking for a job this might be the most important LinkedIn Profile tip for you!

It’s one of the most important checkboxes on LinkedIn. By checking it you can let others know that you are looking for a job. Right, but who will see this flag?

That is the point: The recruiters who have an adequate LinkedIn subscription can see it, and no one else. You can specify where you are looking for a job, what kind of job you are looking for if you are looking for a project instead, if you are looking for a job as a contractor, and you can even define the field you want to work in.

Linkedin tips - Bluebird blog

Tip 11: Set Your Own URL

When you create your LinkedIn profile, LinkedIn will generate you a URL. Later you can modify it, but only if it isn’t already taken.

Your URL can contain your full name, but it can also contain your key certifications if you feel it is important (ex.: PMP – Project Management Professional)

Usually, it is not useful to put your company name in the URL, but there can be exceptions.

LinkedIn profile URL - Bluebird

Measuring the Strength of Your LinkedIn Profile

The strength of a LinkedIn profile is measured by the Social Selling Index (SSI). You can find your results HERE.

LinkedIn profile - SSI

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