LinkedIn Profile Tips

14 steps to a perfect LinkedIn profile

Balazs Refi

July 26, 2022

A strong LinkedIn profile is easy to set up. We’ve put together some of the most important tips to help you make a high-quality LinkedIn profile.


Create the ideal LinkedIn profile in 14 steps? Yes. We'll show you what you need to do! If you don't have LinkedIn yet, the first step is to sign up. We've written a separate blog post with step-by-step instructions on how to create a LinkedIn account.

LinkedIn registration process

You can start your LinkedIn registration on the LinkedIn main page ( It is important to register as a person on LinkedIn, not as a company! LinkedIn profiles can be for individuals and companies can have a company profile. Don't mix the two or users will ask to ban you.

You can find a guide for the full registration process in this blog post.

Access LinkedIn

You can start the login process with your registered details. LinkedIn has all the convenience features that are common in the web world: forgotten password, remember password, etc.

Once you're done and logged in, you can start setting up your profile. Let's see how to do it!

Tips for LinkedIn profile - Bluebird

Choosing a Profile Picture

Choose a profile picture on which you look like you do in real life. The picture should be high definition, at least 400x400 pixels.

Be alone on your photo, it’s your LinkedIn profile, not a team photo!


  • Direct eye contact
  • Glasses (only if you really wear glasses)
  • Smile
  • Professional outfit
  • Normal lighting


  • Sunglasses
  • Hiding your eyes (hair, camera, etc.)
  • The lack of a smile
  • Full body picture from far away
  • Only partially showing your face (too much zoom)
  • Dark toned photo
  • Too much contrast on the photo
  • Using a filter

Example: Daniel Burrus

Simple but professional profile picture with the most important message on the background image. The image gives you an insight into who he really is.

LinkedIn Profile Tips - Danies Burrus - Bluebird blog

Choosing a Background Image

You'll need the proper background image to build the perfect LinkedIn profile. The image format should be JPG, PNG, or GIF, and the resolution should be 1584 x 386 pixels.

Don't leave it blank! Instead, use an image that conveys the essence of who you are and what you do. Your background image can be impulsive, reliable, and predictable. It can showcase your office, corporate identity, and service (in an experiential way).

Example: Gary Vaynerchuk

The photo is a true reflection of his personality (whether you like him or not), and it is exactly who he is based on his videos. Similarly, his background image is like him: to the point, no frills, and straightforward communication.

LinkedIn Profile Tips - Gary Vaynerchuk - Bluebird blog

Next example: Bill Gates

The picture is also like him. He shows his gentle side, and in the background appears versatility. Again: Like it or not, it is authentic.

LinkedIn Profile Tips - Bill Gates - Bluebird blog

The Headline

Among all the alphanumeric data the headline of a LinkedIn profile is the most seen.

This field might not only be about your fields of expertise, but also about what you offer, what skills you have, what your specialities are. Use strategic keywords in this field.

It is worth describing yourself in at least 120 characters. Remember that you will most likely show up as a result of searches for words that are in your headline.


The summary (about) should be about you and not about your company. Make it personal! Write about yourself, not only about your skills! Try to describe yourself in your own words!

We've collected a few summary samples. Click on the text to enlarge them!

Software developer I.

LinkedIn profile summary - Bluebird

Software developer II.

LinkedIn profile summary - Bluebird

Recruiter I.

LinkedIn profile summary - Bluebird

Professional Experience

Upload at least your last 3 jobs! If you had less than that, but more job titles, then name them one by one! It is advised to fill in the description field as that is where you can explain what your exact tasks were in a given position.


For studies, just enter the highest level of education. LinkedIn will help you choose the school. If you have more than one degree, list them all!

When you select a school, your LinkedIn profile will automatically be added to the school's LinkedIn group.

Your Network

You can't have a strong LinkedIn profile unless you have a large network of connections.

Growing your network can be especially important for you, f you work in sales, recruitment, consulting, or coaching (or another unlisted but similar) role, as well as if you would like to share your content with many people.

There are numerous suggestions for who you should invite on LinkedIn. Many people advise you to invite only people you know personally. However, many people invite everyone who works in a specific job or who might be interested in the information they are sharing.

One thing is sure: without a network, you are more difficult to reach, and it is more difficult for you to reach others too.

You can learn more about building your network HERE.

Building a powerful network on LinkedIn takes several years, but if you start with 300 relations, you can reach 25-30.000 LinkedIn relations in a year.

This video can help you expand your LinkedIn network. Source: Youtube channel - Professor Heather Austin

Adding Your Skills

The Skills & endorsements section gives you the opportunity to define your skills, knowledge and abilities. In the future, these will be mostly the ones you choose, which will be ticked and confirmed by your friends.

Show your strengths and the skills that are most sought after (and in which you are strong). Give feedback on other people's skills (endorsement), but only to those, where you are actually aware that the person has the skill or ability.

On LinkedIn, you may occasionally get endorsements from people you don't personally know, mostly to give them feedback on their primary skills.
The most popular skills by field (business, management, IT, etc.) can be found HERE.


You can give and receive recommendations on LinkedIn. The strongest Linkedin profiles are the ones that have recommendations.

You can ask for a recommendation from your previous leaders, customers, or colleagues.

Learn more about recommendations HERE.

Open to Work

If you are a job seeker, this is probably the most important LinkedIn profile tip for you!

Probably one of the most useful checkboxes on LinkedIn. Clicking it will let others know you're looking for a job. Yeah, but who will see this flag?

That is the point: The recruiters who have an adequate LinkedIn subscription can see it, and no one else. You can specify where you're looking for a job locally, whether you're looking for an employment opportunity or a project as a contractor, and even what job role you're looking for.

Linkedin tips - Bluebird blog

Set Your Own URL

When you create your LinkedIn profile, LinkedIn generates a URL for you. You can change this at any time later, but only to a URL that is not already taken.

Your URL can contain your full name, but it can also contain your key certification if you think it's important (e.g. PMP - Project Management Professional).

You should not usually include a company name in the URL, but there may be exceptions.

LinkedIn profile URL - Bluebird

Measuring the Strength of Your LinkedIn Profile

The strength of a LinkedIn profile is measured by the Social Selling Index (SSI). You can find your results HERE.

LinkedIn profile - SSI

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